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Give it away? How can that be a marketing plan?
It’s not quite the Steal This Book philosophy by Abbie Hoffman but Seth Godin’s buy it or take it free philosophy made him rich. Unleashing The Ideavirus quickly became the most read full-length ebook of all time. The Paradox #1 of Seth’s is the more you give away, the more it’s worth.
Jonathan Harnum speaks about successfully following Seth’s advice in
I Make Money By Giving Stuff Away, at
The Writing...Read More »
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Ideas for writing blog posts all dried up? Try any one of these three methods and I guarantee you will come away with dozens of fresh post ideas.
Trending Search Engines
Twitter is not just for tweeting. It’s a top resource to track and identify trends in you niche market. And after all, that’s what we should be writing about.
Search
Topsy, a search engine powered by tweets and a treasure trove for hot topics.
I searched “blog post ideas” (without the quote marks) and the first treasure it found was
How to generate Blog post...Read More »
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Shelling out your hard earned money for book promotion is hard enough, but add being burned by a publicist and it can makes your marketing situation unbearable. Marketing is hard enough for most authors without creating problems where we are suppose to help.
As publicists for my company,
Promotion a la Carte, Nanci Arvizu and I have heard many nightmares recounted. So let’s talk about what you have every right to expect from your publicist, and they from you.
We don’t even have to go into the details from these nightmare scenarios. Most problems seem to arise from...
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There are so many twitter apps out there it’s hard to chose, or even know about them all. Here’s your quick list of some great ones to partner with your
twitter efforts.
- Tweetcount. A WordPress plug in that puts a “retweet this” button on each post on your blog to make it easier for your readers to share.
- twitblend. Create a widget for use anywhere that accepts html code. Blend twitter conversations according to topic, drag and drop them, and then save to your blended widget.
- paper.li organizes links...
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I read an article published online this week containing errors that only a non-e-reader owner could make. There are so many things that really are wrong with our ebook publishing models I thought it worth correcting so as not to discourage those eagerly saving up to buy their first e-reader.
The article pointed to the proprietary format as a reason not to buy a
Kindle and purchase from their store. That used to be true. Slowly things are getting better, too slowly to keep pace with ebook technology. But the pace is quickening.
Our e-publishers, such as
Amazon,...
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Creating internet publicity is such a huge undertaking you can count on only one thing: it will constantly change and grow. You will never stop learning how to market your book and yourself, and you will never stop marketing. So apply your efforts to the easiest processes with the most return. Here’s some great ways to start.
Create an Email Signature
Create a business signature that is automatically applied to every email you send. WiseStamp allows you to include links to your web presence, links to buy your books, etc. in an attractive format. See
Are Your...Read More »
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Should you care about your privacy if you run an internet business?
Authors and all online business people treasure how available we are to customers and prospects. That's the beauty of the almost free mass marketing available online today. And most of us realize the danger inherent in this privilege.
It's all too easy for unseen stalkers to hitch a ride with us on the information highway. I thoroughly enjoyed Chris Pirillo's recent post about this very topic,
Have We Thrown Privacy Out The Window? that includes Lamar Wilson's hilarious video,
FourSquare Stalking, below.
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I have long been a protester against our educational process. By long, I mean from when I dropped out of school in 1970 because I was bored and figured I could do more to change the world on the streets than in the classroom. And over the decades, witnessing the changes only hinted at when I was a student, I became ever more dissident.
So I’m ecstatic about
Digital Natives, whose “aim is to understand and support young people as they grow up in a digital age.”
Digital Natives is an interdisciplinary collaboration of the
Berkman...Read More »
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Another in the VAJ Mini Series by Kait Neese
By now I hope the term
Listmania rings a bell. These lists are one of the most important tools Amazon makes available for you to promote your work.
To clear things up let’s discuss what exactly
Listmania is. Amazon allows its users to pick up to 25 items from Amazon and create a list of those products based upon a common theme. This common theme is up to you. You could choose a list that is dedicated to books that teach people how to fish or...
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